• Writer's Guidelines for The Next STEP •
The Next STEP is a newsletter of the Sebastopol
Toxics Education Program (STEP).
For more information, see www.healthyworld.org/STEPAbout.html.
For the index to previous issues, see www.healthyworld.org/STEPIndex.html.
Do you have a story idea that you think would interest our readers? Or would you like to write stories for our newsletter?
If so, we invite you to contact us!
We welcome articles and article ideas from the community!
(1) If you just want to share your idea, email it to our
editor at STEP[at]healthyworld.org.
* This might be a news item, question, alternative technique, topic idea, or a local success story.
* It's great if you can include any key supporting information - what is the source of the article, who do we contact for information about the project, etc. This makes it easy for us to move into action.
* We will acknowledge receipt of your email and consider it for publication.
* If you have a question or problem that you're trying to solve, please note that we will let you know if we have the answer on-hand, but otherwise we have limited resources and are unable to do research for individuals. You can look for more information on this website www.healthyworld.org/resources.html. And stay tuned to future issues to see if we cover your topic.
(2) If you want to write an article for us, email your
interest and/or story idea(s) to our editor at STEP[at]healthyworld.org.
* We love to include new voices and different perspectives. It doesn't take too much time to write these articles. They're short, and you can help others, spread your information, and be visible in the community.
* You can suggest article ideas or look at our list of ideas below to see ones that strike your interest. Or let us know that you're interested and we can talk about topic areas that might be fun for you and meet our needs.
* Once you email your interest, we will contact you to talk further.
* IMPORTANT: Please get our ok before working on an article for us, so you won't be disappointed if it doesn't fit our needs.
* You might find it helpful to review the information
below, which describes our periodical, the style of our
articles - and includes a list of topic ideas from our
readers, to inspire you!
Thank you for your interest in participating in this
community project for a healthier world for everyone!
The Editorial Team of The Next STEP
Here is more information about The Next STEP newsletter, including about our process, style, and story ideas. We hope this information is helpful to you and answers most questions. If you have any further questions, please feel free to ask!
ABOUT STEP
STEP is a project of the City of Sebastopol,
produced by local volunteers as a contribution to our
community. We produce a 2-page newsletter, The Next STEP
(TNS), which is distributed in all City of Sebastopol water
bills. TNS educates people about the risks of common
household toxics and what the less-toxic alternatives are.
Our mission is to reduce local use of, and exposure to,
toxics. We also distribute the newsletter on the web and by
email (PDF). We're now entering our nineteenth year of this
exciting and innovative project. For more information,
including back issues, see www.healthyworld.org/STEPAbout.html.
All articles are written on a volunteer basis, to contribute
towards a better world for all.
TIMING
The Next STEP is produced 6 times a year. The
issues are Jan/Feb, March/April, May/June, July/Aug,
Sept/Oct, and Nov/Dec. Our production month is the month
before - e.g., Feb, April, June, Aug, Oct, and Dec. Get us
your ideas by the first week of that month. We go final
about mid-month. If a topic is timely and relevant, we can
sometimes fit it in closer to the deadline.
AUDIENCE/DISTRIBUTION
TNS is mailed in water bills to reach most City
of Sebastopol residents. It's great to be able to talk to a
mainstream audience - and this is an important part of our
style. We want to bring mainstream people useful information
about toxics issues.
ARTICLE LENGTH
A key factor is our limited space. We have one double-sided
page, which is about 1.5 pages of space, after graphics,
etc. So articles are short! A typical article is about 250
words. We often have shorter information boxes,
announcements, and quick information (50-150 words). We
sometimes have feature articles on key topics that are
longer, say 500 words, with 800 words being quite long.
WRITING STYLE
Get the readers' attention quickly |
People are getting this in their mail and are busy. We like to start with a friendly introduction that connects to people's daily lives and concerns. The first paragraph brings them in, lets them know something matters, and offers some benefit for them to read on. "Did you know that this product you use daily is toxic? ... Did you know that you can solve this problem without toxics?" If you have a fun catchy title, that's great too! |
Use language that is friendly and direct, while professional and accurate |
We like to talk in a way that's friendly, helpful, and on purpose - so people feel that they can relate while getting the information they need. It's also important to us to keep a level of accuracy that keeps the skeptics satisfied, while avoiding writing that feels formal or scholarly. |
Offer helpful actions that people can do |
We prefer not to give a problem without at least mentioning a solution. What actions can people do? What are the alternatives? What's the next step they could take, the phone number or the website, the exact ingredients? Give people enough information to take action or get more information. And indicate the benefits of the alternative - when it's cheaper, easier, prettier - because some people think you need toxics for those outcomes, when usually you don't. |
Be inspiring - "you can do it, and it's worth doing" |
Even when we bring up important negative information, we seek to express it in a positive constructive way. We face the truth, but don't want to leave people just feeling depressed. Be cheerful while also realistic about people's real lives. |
Stay accessible to a mainstream audience |
We avoid positioning that fractures conversation and connection. We feel that people of all political stripes can find common ground on key issues, such as having a safe and healthy community. We seek to meet at that common ground, while gently introducing people to ideas they might not find in mainstream press. Therefore we never demonize pesticide users - the approach of "Did you know...?" avoids that. And we don't demonize nature - this is just about managing our relationship with it. |
Focus on serving the reader |
You can talk in third person, reporting about a situation; second person, letting the reader know what you (the reader) can do; or first person, if you want to share your experience about using toxics or alternatives. Whatever the style, focus on being factual and helpful to the reader. We're not writing opinion pieces unsupported by facts. |
Give source information |
We like to include source information when possible - to give credit to others'work, a way for readers to get more information, and credibility that our information is factually supported. If much of your article's information is from a few sources, you can just list the website or the book name and author at the end. |
No advertising |
Our goal is to provide information that empowers constructive action. Because we're a City publication, we don't want articles that feel like advertising. However, you can do an article that gives good information and have a brief bio paragraph at the end that briefly describes your activities and gives contact information. |
TOPIC AREAS/IDEAS
Our focus is on toxics and alternatives in all
areas of our lives, including gardening, housecleaning,
building maintenance, and green building. Many of the
article ideas listed below are from our readers, and we like
to do articles that serve our readers' needs.
To see what we've covered in the past - and consider how your idea might relate to that - see our article index at www.healthyworld.org/STEPIndex.html.
TOPIC IDEAS: COMMON
FORMATS
Toxics information "Did you know that this product you use daily
is toxic? Here's the evidence of the specific
harm it can do." It's ideal if you can end with
a mention of alternatives and/or how to get more
information. Alternatives information "This method or material is a great alternative
approach to avoid toxics." It's great if you can
start describing the usual approach is and how
it's toxic, then give the underlying
idea/principles of the alternative, then
specific examples of its use. This takes people
into action! News updates What's going on in our community (future or
past) that relates to toxics? This can include
reports of events, government policies, court
rulings, specific action alerts, etc. Success stores People connect to stories of success. We'd love
to offer more examples of people or groups who
successfully reduced their use of toxics and/or
who use alternatives, inside or outside,
including schools, businesses, groups, or
individuals, especially in Sebastopol. What did
they do and how did they do it? Give people the
experience of how this less-toxic approach is
successful and beneficial for this person (fun,
costs less, kids can play in yard, etc.). For
schools, we're also interested if these
activities and information are integrated into
school curriculum.
TOPIC IDEAS:
SEASONALITY/TIME OF THE YEAR
We like to include topics that connect with the
issues that people are having at that time. This can relate
to seasons; holidays; going back to school; and gardening
activities. What toxics do people use at that time of year,
and what are the alternatives? What actions can people do to
avoid needing to use toxics (e.g., putting plants in the
right place at the start). Here are some ideas we've thought
of - we invite you to think of more!
Jan/Feb |
Fresh start, resolutions - rainy season, ants |
March/April |
Starting your garden right - slugs - spring cleaning |
May/June |
Outdoor activities and pests. Maintaining garden. |
July/Aug |
Harvest and setting up your winter garden |
Sept/Oct |
Back to school |
Nov/Dec |
Holidays |
TOPIC IDEAS: OF CURRENT INTEREST TO US
Housecleaning How to clean these without toxics: sinks;
toilets; hardwater stains; and teacups Gardening Organic ways to deal with peach leaf curl? Alternatives Boric acid. Why it's better. How it works. Some
common applications. Safe home Information on toxics in building materials and
home furnishings, and alternatives Urban issues What are the rules if my landlord wants to
spray? (We can give you leads on this one.) What
rights do we have to intervene in a neighbor's
use of toxics? Examples of local people using
alternatives, including individuals, schools and
businesses See description above in "Success Stories,"
under Common Formats.
TOPIC IDEAS: OTHER
INTERESTING TOPICS
Here are some story ideas, to stir your
inspiration. These are from our surveys of topics readers
would like us to cover.
Toxics |
Description of the risks of a common toxic, with mention of alternatives. List of most common toxics and related level of health risk. |
Handling weeds |
Crabgrass/Bermuda grass. Thistles. Blackberry plants, permanently. Weed management in gravel driveway (not garden). |
Handling insects/animals |
Ant invasions in house after rain. Environment friendly ant stakes for outside. Dealing with a nest of yellow jackets, or finding a way to live with them. Dealing with termites, including in-depth on nontoxic treatments. Fleas and ticks. Keeping out and managing or getting rid of snails, slugs, and earwigs in garden. Methods that are as effective time-efficient and economical as snail bait, ant traps, and systemics. Natural pesticides for controlling gophers - can we use gopher snakes? |
Maintaining a household |
How to kill moss on roof. A list of commonly-used household products eg. toilet bowl cleaners, and alternatives. Info on natural cleaners and ingredients. More effective tips re: stains, and removing scum in bathroom. Review of best cleaning products & where to buy. Dishwashing Liquids/Dishwasher soap - what's less toxic or alternatives. Product to clean wood floors and air spray for household odors. More info in disinfecting. Whitening agent for old porcelain sink. Shampoo recipes. |
Gardening/landscaping |
Companion planting. Compatible plants esp. for shade to reduce pests/snails. Eliminate/natural control of coddling moth from apple trees. Keeping roses healthy - getting rid of aphids, leaf curl & mites. How to keep pests from planter boxes - step by step instructions - will a copper rim work?, etc. Information on shade trees for street areas - deep roots - little mess etc. |
Alternatives, general |
Info on natural/good pesticides/alternatives. Ideas/tips on things we might already have on the shelf. Examples of healthier products for pest problems. Formulas of natural solutions. Non-toxic household repairs stuff, like oils for butcher block counter top conditioning or non-petroleum grease for squeaky hinges, etc. |
Toxics disposal |
Where and when do we get rid of toxics. Schedule for toxic waste pickup. More help in special recycling locations - flourescent tubes and electronic equipment. |
Green building |
How cities can support alternative building practices! [NOTE: Perhaps look at SF's approach for ideas?] Toxics in construction and how to minimize/eliminate effect. More details about what to do w/ leftover paint. Pressure & related wood toxics. [NOTE: This also relates to setting up garden boxes and rails. The real issue here is that there are few good alternatives.] |
Toxics and the environment |
Examples of effects of toxics on the environment. Info on the Laguna watershed & how what we do in our driveways and yards affects it. How toxics contaminate our groundwater & local ecosystems [NOTE: This is valuable for us to do, since we are in the water bill, our initial reason for being. See article we did in issue III/4, p2, on water into ecosystems. We're open to new information/angle on this.] |
Newsletter Editor and Layout: Patricia Dines
Newsletter Editorial Team: Patricia Dines and Jim Gleaves
Newsletter Design Concept and Logo Design: Lyn Bouguereau
STEP Founders: Michael Black, Patricia Dines, Rebecca Dwan, Jeff Edelheit, Nan Fuchs, Craig Litwin, and Larry Robinson.
STEP, P. O. Box 1776, Sebastopol CA 95473
WEB: www.ci.sebastopol.ca.us
For more information about organics and other alternatives to toxics, see our Toxics and Alternatives Resources Page.
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Page last updated 4/14/19.
www.healthyworld.org/STEPWriter.html